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millward brown (明略行) is the global leader in advertising, media, marketing communications and brand equity research, which is one of the world’s top 10 market research organization. it is an acknowledged leader in understanding and evaluating brand equity and the contribution of the total communications mix to that understanding. the company provides research-based consultancy on both traditional and e-brands, and for both local and multi-national clients. we work with 90% of the world's leading brands. the organization now has 66 offices in 35 countries and works regularly in over 70.<br>    <br>in 2006 we partnered with ascr（华通现代） to become among the largest vertically integrated research-based consultancy in the people’s republic of china (prc). millward brown’s advanced technology and international experience combined with acsr’s in-depth local know-how create enormous competitive advantages. we aim to create value for our clients, colleagues and shareholders by providing research-based advice to help companies manage their brand assets and optimize the return on their media and communication investments.<br>.<br>millwardbrown acsr has offices in beijing, shanghai and guangzhou, with over 200, including 80 researchers. it is the largest company of millward brown’s regional africa asia pacific.<br><br><br>welcome to join millwardbrown ascr – the leading marketing research company in china !